for absolute beginners
James Akers is the Data Analytics and Insight Tech Champion. James is based in Manchester and is the local Tech Champion for the North West region.
He can help you get the most out of digital tools such as:
Google Tag Manager
Google Search Console
Google Data Studio
Google Analytics is a free, powerful web analytics tool which can show you how visitors found your site, and what they did when they got there. It measures how well your online and offline marketing is working.
Some resources you may find useful after the webinar:
Use Google Tag Assistant to check if your website has Google Analytics installed already
Understand how UTM Parameters can help prove the effectiveness of your marketing
Install Google Analytics onto your Wordpress site with the Google Site Kit plugin
Learn analytics with free online courses from Google Analytics Academy
Digital Culture Network
The Digital Culture Network provides practical, on the ground help to the arts and culture sector, supporting you to explore and harness the benefits of technology to achieve your goals, find new ways to reach and engage audiences, and develop sustainable business models.
One-to-one support for Arts and Culture organisations from a team of Tech Champions
Practical Surgery Sessions and Tech Talks for introductions and networking
Signposting to resources and training from partners
Support with technology related funding opportunities
National and regional training days delivered with technology partners